This season Rudy Project will provide the Lotto Soudal WorldTour team, Ladies team and U23 team with its most advanced eyewear. Rudy Project was founded in 1985 by Rudy Barbazza in Treviso, Italy. Since then it has become a renowned name in the world of sports.

Paul De Geyter, general manager Lotto Soudal: “We always had a good cooperation with our previous partner. Now we are very pleased though to be working with Rudy Project. This brand has many years of experience at the highest level of cycling. That creates confidence. Glasses are a very important part of a rider’s outfit and they need to be of top quality. That’s definitely the case with Rudy Project.”

André Greipel: “Until 2012 I always wore glasses of Rudy Project. I know their products well and I am very happy with this new partnership. In the past I always had a smooth cooperation with Rudy Project, they always listen to the feedback of the riders. Rudy Project keeps a close contact and delivers an excellent service.”

During competitions and trainings the riders will wear Tralyx sunglasses. Tralyx has already proven to meet the pro-cyclists’ demands thanks to its outstanding lightweight styling and phenomenal comfort combined with unobstructed wide peripheral field of vision. Available in two sizes and two different lens shapes, Tralyx is designed to perfectly fit all the face configurations. Plus, the riders with visual correction needs will be equipped with the high-tech Rudy Project prescription solutions.

Cristiano Barbazza, president and CEO of Rudy Project: “I am really enthusiastic to join forces with all the Lotto Soudal teams. It’s a very special line-up with many young and talented riders and it looks very promising for the coming race season. I wish good luck to all riders!”